Laura Mulvey, Richard Dyer, Stanley Cohen Theorys.

IDEOLOGY - Amy Andrews

Laura Mulvey (The Male Gaze Theory)

The Concept of Gaze is one that deals with how an audience views the people presented.
Feminists can think about it in 3 ways, One is how men look at women, Two is How women look at themselves and three is how women look at other women .
Laura Mulvey created the term "Male Gaze" in 1975, she believes that in films, audiences have to view character from the perspective of a hetrosexual male.
The Gaze can also be directed toward members of the same gender for several reasons, not all of which are sexual, such as in comparison of body image or in clothing.

Richard dyer's star theory 

Richard dyer's star Theory is the idea that icons and celebs are constructed by institutions for financial gain and are built to target a specific audience or group of people.

It can be broken down into segments, audience and institutions, constructions and hegemony.

Audience and Institutions - Stars are made to make money for that purpose alone.

The insitution then models the stars image around the target audience, for example katy perry.

Constructions - The star is built for an audience, and is not an actual person.

The star is built specifically with someone signature to them that differentiates them from other stars, for example Nicki Minaj's fashion and lady gaga's.

Hegemony - We relate the star because they have a feature that we admire or share with them, this develops from an admiration into an idolization.

Some people may attempt to replicate what they like about the star, but this can be negative as even though stars are seen as role models, some abuse hard drugs and alcohol which can lead to people who worship these stars copying there actions.

Cohen Moral Panic

Cohen's Moral Panic is when a condition, episode, or groups of people which are a threat to society. Normally it's people in power who say what is threat - people like politicians, bishops, and the media. The theory says we take groups, like MPs and immigrants and turn into villains in the media. The media then will turn these groups into "folk devils" which makes people want the government to control these groups. In the UK, the BBFC classifies movies, as movies are evil in the media - e.g. certificates, 12, 15, 18 etc. (and MPAA in the United States).